Kyary Pamyu Pamyu’s Global Expansion, Starting with a Commercial Campaign

Acting as “Ambassador Ora2 HAMiGAKi”, Kyary Pamyu Pamyu will be appearing in ads for Sunstar Inc.’s toothpaste brand for women, Ora2. This major ad campaign will be deployed in Japan, Taiwan, Thailand, and Singapore in the form of TV commercials, as well as on billboards and jumbo LED screens in all four countries.

The collaboration between Sunstar Inc. and Kyary for this ad campaign was solidified with the idea that Kyary, who is charged with spreading the culture of KAWAii to the world, would “spread the new culture of toothpaste with concepts of ‘fun’ and ‘kawaii’ to the young women of Japan and Asia”.

For Kyary Pamyu Pamyu herself, it is her first time being part of an international ad campaign, and fits perfectly as the prelude to her “global expansion” with her upcoming world tour. The TV commercial as well as graphic visuals for the campaign will be unleashed on October 10.

Continuing from the momentum of the ad campaign, she will also launch her seventh new single on November 6, and in February of 2014 will proceed into her North America concerts, followed by a world tour with performances in London, France, Taiwan, Korea, Singapore, Thailand and Japan.

Ora2 Kyary Pamyu Pamyu Project Special Website: http://ora2-kawaii.com

＜KPP WORLD TOUR 2014（Pending）＞ Details Part 1 – US & Canada Schedule
February 13, Seattle – Showbox at the Market
Venue: http://www.showboxpresents.com/
Tickets: http://www.axs.com/events/244246/

February 15, San Francisco – The Regency Ballroom
Venue: http://www.theregencyballroom.com/
Tickets: http://www.axs.com/events/244244/

February 16, Los Angeles – Club Nokia LA Live
Venue: http://www.clubnokia.com/
Tickets: coming soon

March 5, Chicago – House of Blues
Venue: http://www.houseofblues.com/venues/clubvenues/chicago/
Tickets: will send

March 7, Toronto – Sound Academy
Venue: http://www.sound-academy.com/
Tickets: http://www.ticketmaster.ca/venueartist/131074/1825364?brand=goldenvoice

March 8, New York – Best Buy Theater
Venue: http://www.bestbuytheater.com/
Tickets: coming soon

Official Website: http://kyary.asobisystem.com
Facebook: http://www.facebook.com/KPP.FC
Google+: http://plus.google.com/111860069579226824030/posts
Twitter: http://twitter.com/pamyurin
Blog: http://ameblo.jp/kyarypamyupamyu/

Kyary Pamyu Pamyu