Experience pop culture made in Japan in this large scale expo! Announcing the first set of performers at “KAWAii!! NiPPON EXPO 2014” @ Makuhari Messe!

2014/04/4

Appearances by Akai Kouen, Ayame Goriki, Joou Bachi, SUPER☆GiRLS, PASSPO and more!

■ Announcing the first set of performers at KAWAii!! NiPPON EXPO 2014, starting May 10, 2014 (Saturday).
KAWAii!! NiPPON EXPO 2014 is a large-scale expo that is the culmination of a variety of different content from the Harajuku, Akihabara, J-POP, anime music and other genres popular internationally (especially in Asia and Europe), together with other Japanese subcultures aiming to expand into the international scene. We are pleased to now announce the first set of performers for the expo. Akai Kouen, Ayame Goriki, GEM, Joou Bachi, SUPER☆GiRLS, Cheeky Parade, Dream5, PASSPO☆, Palet, Babyraids, Yamaguchi Kassei Gakuen, LinQ, and other artists active in a variety of different genres are set to perform!
We plant to announce numerous additional performers in the near future, meaning you can’t take your eyes off of this large-scale expo, truly a culmination of Japanese subculture.

■Announcing the participant application period! The first participant application period starts on April 7th (Mon.)!
The participant application period is now set! In order to participate in KAWAii!! NiPPON EXPO 2014, you need to complete the advance participant application from the official home page (http://nippon-expo.jp/). Please view the official home page for details regarding the application method.

First Participant Application Period:
Application Period: April 7th (Mon.) – 12th (Sat.)
Winner Announcement: April 14th (Mon.)

Second Participant Application Period:
Application Period: April 15th (Tue.) – 20th (Sun.)
Winner Announcement: April 22nd (Tue.)

Third Participant Application Period:
Application Period: April 24th (Thur.) – May 5th (Mon.)
Winner Announcement: May 7th (Wed.)

■ What is the KAWAii!! NiPPON EXPO 2014?
KAWAii!! NiPPON EXPO 2014 is a large-scale expo that is the culmination of a variety of different content from the Harajuku, Akihabara, J-POP, anime music and other genres popular internationally (especially in Asia and Europe), together with other Japanese subcultures aiming to expand into the international scene. It goes without saying that visitors from within Japan can enjoy different types of fashion and music, but a variety of exhibit booths will also be set up to allow visitors to express and experience Japanese subculture as well. We are also in the process of actively creating a big expo aimed at attracting visitors from countries in Europe, Asia, and around the world. It is going to be a genuine, full-scale J-POP culture festival.
KAWAii!! NiPPON EXPO 2014 is a joint collaboration between Idol Yokocho, which delivers a wide variety of content on idols, from Akihabara and local idols to major idols on the main stage, and HARAJUKU KAWAii!!, which provides Harajuku-style KAWAII (cute) culture, creating a fusion of two great content types for the ultimate attraction.

■ What is HARAJUKU KAWAii!!?
HARAJUKU KAWAii, under its theme of “making ‘KAWAII’ a well-known, fashionable word throughout the world,” is a girls event that delivers the Harajuku kawaii culture to the world, and after bringing together a cast of hot talent from a variety of music and fashion scenes to hold their first event in July of 2011, they have mobilized a total of 27,000 people at venues at the Shin-Kiba Studio Coast, ZEPP OSAKA, Tokyo Big Site, and in France. In addition, they achieved the mobilization of around 10,000 people during the HARAJUKU KAWAii!! FES 2012 held in Harajuku over two days in September of last year! The festival of “Harajuku Culture” is a fusion between a fashion show and live music show that brings together performances from popular models, artists, and idols.

Past Event Venues: Tokyo O-EAST / Zepp Osaka / Tokyo STUDIO COAST / Tokyo Big Site / France JAPAN EXPO 2012.

■ What is Idol Yokocho?
The first general girls unit and idol official goods store, Idol Yokocho began in Akihabara but has now expanded to 5 shops throughout Japan, and is currently developing an online shop as well. In addition, they also manage their “idolyokocho” brand on the ZOZOTOWN online retail shopping site, publish the “Idol Yokocho Newspaper”, their unique media source, and more. They also host a variety of live events bringing in around 2000 people 2 to 3 times a year, and have been attracting attention for their active role in promoting all things girls unit and idol, as people know that they can find out about the hottest new idols by going to Idol Yokocho.

■ Event Overview
Event Name: KAWAii!! NiPPON EXPO 2014
Date: April 10th (Sat.), 2014. Opens at 12:00 pm.
Price: Free *Requires completion of the participant application on the official home page.
Location: Makuhari Messe, Halls 9, 10, and 11.
Hosted by: KAWAii!! NiPPON EXPO 2014 Production Committee
Operated by: NEXTROAD

Official Home Page: http://nippon-expo.jp/

Experience pop culture made in Japan in this large scale expo! Announcing the first set of performers at “KAWAii!! NiPPON EXPO 2014” @ Makuhari Messe!

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