AMO Makes Appearance at Isetan Shanghai! “E hyphen world gallery”, 1st and 2nd “E hyphen world gallery” Stores in Shanghai Open

The fashion brand, “E hyphen world gallery”, famous for its TV commercial with Reina Triendle, opened up its 1st and 2nd stores in China. The 1st stored opened on April 13th in Xintiandi Shanghai and the 2nd store opened on April 28th in Isetan Shangahai.

The “Harajuku kei charisma model” AMO (artist name: AMOYAMO) who opened her concept shop, “E hyphen world gallery BonBon”, in Laforet Harajuku on February 23rd, 2013 (Sat), made a guest appearance at Isetan Shanghai on the day of the open. Approximately, 200 fans came to the event.

AMO held a talk show and a handshaking event that day, and gave out autographed earrings to the first 30 people who bought AMO produced merchandises.

Currently at “E hyphen world gallery” nationwide, and at the Internet shop, the 2nd series of “E hyphen world gallery × AMO” collaboration merchandises are available for purchase. Some of the products available there include short pants and one-piece dresses with AMO-selected words printed on them. There are some products that are only available at “E hyphen world gallery BonBon”, so don’t forget to visit the shop for exclusive merchandises.

AMO makes appearance at Isetan Shanghai! “E hyphen world gallery”, 1st and 2nd “E hyphen world gallery” stores in Shanghai open

5,995 JPY (Tax Incl.) / Color: Saxe blue / Size: Free
AMO makes appearance at Isetan Shanghai! “E hyphen world gallery”, 1st and 2nd “E hyphen world gallery” stores in Shanghai open

5,995 JPY (Tax Incl.) / Color: Pink / Size: Free
AMO makes appearance at Isetan Shanghai! “E hyphen world gallery”, 1st and 2nd “E hyphen world gallery” stores in Shanghai open

5,995 JPY (Tax Incl.) / Color: Beige / Size: Free
AMO makes appearance at Isetan Shanghai! “E hyphen world gallery”, 1st and 2nd “E hyphen world gallery” stores in Shanghai open

5,995 JPY (Tax Incl.) / Color: Off-white / Size: Free
AMO makes appearance at Isetan Shanghai! “E hyphen world gallery”, 1st and 2nd “E hyphen world gallery” stores in Shanghai open

4,998 JPY (Tax Incl.) / Color: Pink / Size: Free
AMO makes appearance at Isetan Shanghai! “E hyphen world gallery”, 1st and 2nd “E hyphen world gallery” stores in Shanghai open

4,998 JPY (Tax Incl.) / Color: Mint / Size: Free
AMO makes appearance at Isetan Shanghai! “E hyphen world gallery”, 1st and 2nd “E hyphen world gallery” stores in Shanghai open

4,998 JPY (Tax Incl.) / Color: Lavender / Size: Free
AMO makes appearance at Isetan Shanghai! “E hyphen world gallery”, 1st and 2nd “E hyphen world gallery” stores in Shanghai open

4,998 JPY (Tax Incl.) / Color: Saxe blue / Size: Free
AMO makes appearance at Isetan Shanghai! “E hyphen world gallery”, 1st and 2nd “E hyphen world gallery” stores in Shanghai open

Official Website: http://www.amoyamo.net/
Twitter: http://twitter.com/AMOYAMOofficial

AMOYAMO