AVEX started an idol specific label called “iDOL Street”. The members of the idol group, GEM, on the iDOL Street label, were carefully selected for their street appeal.
GEM’s credo is to “become a gem by becoming polished”. It is also an acronym for “Girls Entertainment Mixture”.
The idols of iDOL Street all have different styles of songs, dances and expressions. GEM is searching for its own identity through its constantly evolving performances.
Official Website: http://idolstreet.jp/