A quintet female idol group belonging to Tsubasa Records, founded in November 2010. From the label avex trax. Sound produced by Kenta Matsukuma. They are also known as “Shinsei Idol Kenkyukai” in Japanese and as “Brand-new idol Society” in English. The group originally began as a quartet, and after several times of changes in number, the group became a quintet on April 15th, 2012.
Official Website: http://www.brandnewidolsociety.org/